As a leading brand in Hong Kong’s gold trading industry, Upway Group is actively contributing to the development of Hong Kong as an international gold trading hub. The Group’s brand, Upway Jewellery, has opened its first physical store at G12, Ground Floor, 5-15 Hankow Road, Tsim Sha Tsui, situated in the core business district, close to the MTR station and transport hubs. The store features an elegant environment and advanced facilities, dedicated to providing professional and personalised gold trading and collecting services, demonstrating the Group’s strong capabilities and excellent service standards.
Upway Jewellery: Industry Leader, Safeguarding Your Wealth’s Future
Upway Jewellery is one of the important brands under Upway Jewellery International Co., Limited, a subsidiary of Upway Group. The company holds a DPMS Category A (Registrant No. A-B-25-06-09480) issued by Dealers in Precious Metals and Stones (DPMS), symbolising its high-standard compliance and professional expertise in precious metals and gemstone trading.
The product range is diversified, featuring 9999 purity 5 Tael Troy and 10 Tael Troy finely packaged investment gold bars, as well as 1 tael mini gold grains, all forged by Upway China. Its products are certified by the Hong Kong Gold Exchange (HKGX), recognised as one of the top-tier refiners meeting the highest international purity standards and official certifications. This certification ensures strict adherence to the highest standards in refining, quality, and packaging, guaranteeing investors receive premium and reliable products.
Online Appointment Booking and Exclusive Customised Service
Beyond physical products, Upway Jewellery offers online appointment booking services, allowing clients to reserve desired products and services via an online platform, and engage in one-on-one consultations with professional teams to enjoy high-end, efficient experiences. Services include store purchases, gold buyback, and gold storage. On-site gold purchases offer selected 999.9 pure gold products, with consultants providing tailor-made investment and business proposals, flexible payment options, exclusive VIP passage, and queue-free privileges for a distinguished experience. For instant gold buyback, professional instruments ensure quick and accurate verification with transparent pricing, supported by JR Vault’s one-click, no-verification rapid repurchase, ensuring transaction safety and convenience. The gold storage service employs high-level security, dedicated private spaces, full insurance coverage, and professional armored transport teams to safeguard customers’ wealth, ensuring steady asset growth. This comprehensive service system fully reflects Upway Jewellery‘s leading industry status and professionalism, strongly supporting diversified customer needs for asset preservation and growth.
Triple Guarantee System, Building a Secure Asset Barrier
Upway Jewellery adheres to a Triple Guarantee System providing comprehensive security for investors. First, Purity Guarantee every gold bar and grain meets the 999.9 pure gold high-purity standard with flawless quality, securing the investment’s fundamental value. Second, Buyback Guarantee supports T+0 instant repurchases at transparent prices without depreciation risk, enabling clients to flexibly convert assets anytime and improve liquidity. Third, the entire production and sales process is strictly regulated by authorised refiners certified by HKGX, ensuring each step from refining to delivery meets the highest international standards, securing product authenticity and reliability. This threefold guaranteed system offers a solid foundation for clients’ investments, ensuring asset safety and growth potential for sound wealth management.
Renowned as the core brand of Upway Group, Upway Jewellery enjoys a strong reputation in the Asian market, gaining wide investor trust through rigorous market standards and professional spirit. The opening of the physical store marks a significant expansion of the Group’s service footprint, with ongoing innovation and optimis1ed customer experience to support Hong Kong’s rise as an international gold trading center. Moreover, Upway Jewellery actively promotes gold culture and wealth inheritance, working with customers to create lasting value and inject sustainable vitality into the financial markets of Hong Kong and Asia.
Upway China: Flagship Brand of Upway Group, Driving New Patterns in Gold Investment
Upway China, a prominent brand under Upway Group, has been rooted in the market for over 15 years, holding Grade AA member status (No. 084) at the HKGX and serving as a core member of Bullion Group. As a key player in the precious metals investment sector, Upway China strictly follows international purity and quality standards, earning the prestigious “Recognized Delivery Bar Refiner Certificate,” ranking among Hong Kong’s top refiners. The brand focuses on offering diverse electronic trading and physical delivery services in precious metals, including 9999 gold and London Gold. Its outstanding market performance includes a single-day XAU (London Gold) turnover reaching USD 80.75 billion in 2025, with over 1.2 million active members and over 600 million cumulative orders, maintaining the highest average monthly trading volume at the HKGX.
The Group values integrity, professionalism, and innovation, promoting standardisation and transparency in the precious metals industry while supporting Hong Kong’s sustained growth as an Asia-Europe gold trading hub. Leveraging Hong Kong’s stable financial market infrastructure, the Group builds secure, fast trading platforms and strives to be a trusted partner for global investors.
Upway Group Fully Supports Hong Kong’s Gold Industry Development
In the 2025 Policy Address, the Hong Kong Government actively promotes the construction of an international gold trading market, including plans to establish refining plants and gold storage facilities in the Northern Metropolis, aiming to achieve over 2,000 metric tonnes in gold stock within three years, creating a regional gold reserve hub. The government also plans to build an efficient and credible central gold clearing system, inviting the Shanghai Gold Exchange (SGE) to participate, enhancing market connectivity between Shanghai and Hong Kong. Furthermore, the government enriches gold investment tools, supports gold merchants in expanding refining plants, encourages the establishment of gold industry associations, strengthens talent training and market promotion, propelling Hong Kong to become a premier international gold trading center. Upway Group actively cooperates with and supports these initiatives, collaborating with clients to promote gold culture and wealth inheritance, contributing to Hong Kong’s significance as an international gold trading hub.
